Back when search engines lacked a lot of the sophistication they have today, the term “10 blue links” was coined to describe the flat structure of the SERP. Any time a search was performed, Google would return a page with 10 organic results, each in the same format. There would be no point to links if they didn’t direct searchers to something. Content is more than just words; it’s anything meant to be consumed by searchers — there’s video content, image content, and of course, text. If search engines are answer machines, content is the means by which the engines deliver those answers.
The Ultimate SEO Content Guide for Beginners
Today, I never create blogs below 2,000 words, if my goal is to rank for a focus keyword. If your focus keyword is “outdoor sports” and you’ll feature an image of a man climbing the mountain, you don’t have to use the alt text “a man performing an outdoor sport”. Here’s an example of a SERP snippet for our post on “7-step SEO strategy” with the focus keyword SEO strategy. Putting your focus keyword in the title SEO Anomaly tag (and, to a lesser extent, in the meta description) is very important.
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The second option meets this need, and most authoritative sites will include a backlink to your content to validate the source. Google prioritizes websites that go deep on specific topics over those that cover many topics superficially. Going deep means building out entire clusters of content that explore different aspects or subtopics of one big idea or theme. It’s natural to add links to old blog posts in your new blog posts, but you should also go back into old blog posts and add in links to new posts.
People leave reviews → G2 landing pages are populated with more content → Google ranks the G2 pages → Page gets traffic → More people see it → More people leave reviews → Repeat. You have to know the technical stuff and create an omnipresent media brand. And they also follow a similar play to The Cut in that they don’t just focus on SEO. They also have a YouTube channel where they upload software reviews that complement their existing blog posts. At the time of writing this, according to Ahrefs (a popular SEO researching tool), Calm’s website gets 1.3M monthly visitors from SEO alone. By the end of this, you’ll have a clear understanding of how to approach SEO for your website — whether you’re a media blog, ecommerce site, or SaaS website.
- As a result, search engines will rank your website higher in the SERPs, and you’ll have more chances at traffic, leads, and sales.
- However, over time, SEOs have identified some of the factors they consider when ranking a page.
- Many keyword research tools like Semrush and Backlinko display search intent of keywords.
- Besides the main SEO types, there are also subsets of SEO for specific website types.
- This makes a basic SEO strategy essential for promoting your brand online.
The thicker the web of links between pages of your site, the easier it is for the spiders to reach all of them, giving the search engine a better understanding of your site. They assign scores based on various ranking factors and then rank the pages from highest to lowest. There are several search engines out there like Bing or Yahoo, but a large majority of the public uses Google to find products, services, or to learn more about businesses. Google’s role is to connect your search with the right content. If someone types “how to do my taxes” into Google, they want to learn more about the tax filing process and then how to do it.
