The 18-Step SEO Audit Checklist for 2025 + Free Template

Created | By: Kevin García | junio 12, 2025
 
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PageSpeed Insights is, as the name suggests, BHS Links a tool for measuring the speed of your website. We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website. We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets. Our expert SEO audit team conduct a thorough site audit, identify problems, diagnose issues, and deliver precise, specific remedial recommendations. A post-audit phone consultation and walk-through is also included in each option.

Schedule regular check-ins

User experience (UX) plays a significant role in how your website ranks. A tech SEO audit will help you identify things that could spoil UX or even turn users away from your website. I aimed to make this SEO audit checklist universal, covering all major steps of a technical SEO audit. But you can adjust the approach to align with your unique needs and goals.

How to check your SEO for free

  • Google is smart enough to know whether or not you’re intentionally and maliciously duplicating content on your site to clog the SERP with your site’s URLs.
  • To underscore the importance of performance, Google launched the Core Web Vitals.
  • Uncover content enrichment opportunities with AI-powered analysis.
  • I took three different types of content and ran them through the tool.
  • The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO.

We’ve seen how algorithms, penalties and SEO factors have evolved since the early days of search. As SEO professionals and site owners, we know first-hand where webmasters need to focus and spend their time. Many SEOs often overlook security issues, but Google takes it very seriously.

seo audit

It is a paid tool, but you can run an audit of 500 URLs for free. We’ll discuss a few of these areas in more detail throughout this guide. But performing a site crawl is a quick way to assess lots of aspects at once. Running a website crawl is the most efficient way to gather lots of useful data about every page of your website.

seo audit

To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters. By now, we’ve covered technical, on-page, off-page, and advanced audit components. The final step is to put it all together and plan solutions – effectively turning the audit findings into an actionable roadmap. If you do have schema, make sure it’s correct and up-to-date. An audit might reveal errors, such as missing fields or outdated information (e.g., event dates in the past). Structured data is an area where details matter – a small syntax error can mean Google ignores it.

seo audit

Based on this analysis, I collaborated with our copywriters to create entirely new content. An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility. Check your site performance, as site speed and user engagement greatly impact success. Pages that load slowly are annoying for users and can give you a poor score in the eyes of search engines.

We can typically get an SEO audit complete in 10 to 14 business days. We designed our on-site optimization service with businesses like yours in mind that lack the resources or skill to apply all of our proposed changes and edits. We use it to generate an overall “score” for each page of your site – and we can track how those scores change over time with our optimization efforts. Once flagged, it’s relatively easy to correct these mistakes after your SEO audit. We can use it to detect plagiarism, grammatical issues, spelling errors, and other issues that could interfere with your SEO results.

seo audit

The most important thing for Google is that its users find what they are looking for. A well-structured website is easier for both users and search engines to navigate. By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise. Neglecting SEO audits result in missed opportunities, declining traffic, and loss of potential customers. Staying proactive makes sure your site remains aligned with search engine guidelines and user expectations.

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