Admittedly, a more accurate marker of good college hookup apps whether someone is likely to be unfaithful is whether they are signed up to the website of the orignator of this piece of PR:

Australian extra-marital dating website Victoria Milan found there was some correlation between people who were likely to cheat and which of the 12 zodiac signs they were born under.

Could your partner’s JOB determine if he’ll cheat? Bankers and brokers are revealed to be least faithful (with pilots and doctors not far behind)

Those in the financial sector are most prone to betraying their loved one, followed closely by pilots and doctors and nurses.

Research also showed that two out of three adulterous women (65 per cent) say they strike up affairs with people from the office – as they suggest it makes work more exciting and fun.

The Daily Mail, here, putting minds at rest by telling readers that their partner is almost certainly sleeping with that guy from work. However, the source of the statistics ought to offer a pinch of doubt:

The survey was taken of 5,658 cheating women, and conducted by Victoria Milan, a website for married and attached people looking to have affairs.

While this story may on the surface look like an article on which jobs feature the highest level of promiscuity, in reality it’s an excuse for a website that trades in affairs to send two clear messages:

Women are clearly totally up for an affair; and
Everyone is having affairs, so it’s totally normal and you should consider it.

It’s actually superficially surprising to see the Mail take the line that it’s the women who are responsible for having affairs – so surprising, in fact, that the Mail’s picture desk doesn’t appear to have gotten the memo, and runs the story with plenty of photos of adulterous and untrustworthy men, contrary to the angle of the article.

However, under the surface, the secondary, subtler narrative is aimed at men, sending the message that women are essentially ‘gagging for it’… and Victoria Milan knows how you can get access to these horny and up-for-it girls:

Sigurd Vedal, founder and chief executive of Victoria Milan, said the survey showed that people are more into having a great time and enjoying life than advancing their careers.

‘The survey clearly shows that even though there’s a risk to your career, having an affair at work makes life a lot more pleasant.

‘At the same time, the majority of cheaters would steer clear of mixing work with pleasure – not because it damages their career, but because they are at risk of being found out, or will feel uncomfortable.’

It may be the most subtle the owner of a website which sells itself on the Ashley Madison business model could ever be accused of being.

You love your iPhone more than me! Almost half of cheaters admit they strayed because partner paid more attention to their mobile

If you don’t want your partner to cheat, then new research suggests you should spend less time on your smartphone.

According to a recent survey, almost half of those questioned admitted they have cheated while in a relationship because they felt second best to their partner’s mobile.

Dating website Victoria Milan surveyed 6000 of their members and found 45 per cent would cheat, or have cheated, on their partner because they felt they paid more attention to their phone or tablet than they did to them

Some said they felt their other half paid more attention to their phone than they did to them, checking them during meals, while watching a film, in the middle of an important conversation and even immediately after sex.

It sounds ludicrous that someone would stray in a relationship due to their partner’s love of their iPhone, and that’s for a very good reason – the story is almost certainly nonsense, due in part to its provenance:

Ironically, those seeking an affair because their partner snubbed them for the smartphone would use their own mobile to meet someone new.

But why would the dating site be pushing this anti-smartphone rhetoric in their press release?

Sixty-six per cent of respondents insist that they wouldn’t be unfaithful at all without the help of new technologies – the internet in particular.

While the article overtly blames the iPhone addict for their partners desire to find someone new, the covert intent of the seded story is to highlight the use of technology in helping someone cheat on their partner – which, essentially, is the very business model of dating website Victoria Milan.

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