It is a way of showing Google which pages are to be considered the most valuable on your website. This can also help boost the rankings of individual pages and can make your website easier to navigate and improve user experience. You can see that the category of the page is “shoes”, and that specific page is about hiking boots for men.
Key On-Page SEO Factors to Master
This information is often displayed in the footer or header of a local business website, as well as on any “contact us” pages. You’ll also want to mark up this information using local business schema. Schema and structured data are discussed more at length in the “Other optimizations” section of this chapter. When this guideline is broken, search engines call it “cloaking” and take action to prevent these pages from ranking in search results. Cloaking can be accomplished in any number of ways and for a variety of reasons, both positive and negative. Below is an example of an instance where Spotify showed different content to users than to Google.
On page SEO refers to the optimization techniques applied directly to a website’s pages to enhance their visibility and ranking in search engine results. It involves optimizing content, HTML source code, and other on-page elements to align with search engine algorithms. Off-page SEO refers to all external factors that impact your site’s rankings. This includes backlinks, E-E-A-T, local SEO, social media mentions, and pay-per-click.
☑ Aligns with search intent
A similar tactic for local businesses was to create multiple pages of content for each city or region from which they wanted clients. These “geo pages” often had the same or very similar content, with the location name being the only unique factor. HubSpot’s Website Grader gives a quick overview of your site’s performance, providing scores for key on-page SEO metrics such as page speed, mobile responsiveness, and security.
If you’re looking to ground yourself in modern SEO practices, this list of SEO statistics is a great place to start. Read on to explore some of the most relevant facts and figures that show where SEO is in 2025 and where it may be going. Activities like link building and social media marketing are not examples of On Page SEO. Yes, Off-Page SEO, especially building high-quality backlinks, remains a critical factor in SEO success. It’s about fine-tuning the elements on your website to speak the language of search engine algorithms. Now that you know these 13 key product page optimisation strategies, you’re well on your way to increasing traffic to your online store.
Context.” The goal of the page title is to lay out the purpose of the page without being redundant. You should also keep the additional recommendations we made above related to titles. You can do this in column K of the template — and double-check each title length in column L. In column H of our template, you’ll have the opportunity to define your page’s target audience.
- This next section will inform you about some crucial on-page SEO factors you must consider when working on websites.
- Then you’ll want to link to the article(s) that you’d like to boost from within the high-authority content.
- A responsive design will help you make your site mobile-friendly.
- I’ve said it once before and I’ll say it again – sometimes the simplest and smallest of tweaks can help make the difference in your site’s SEO performance.
This helps provide the relevance element of search engine optimization that matches queries to useful results. Technical SEO ensures search engines can efficiently crawl, index, and rank your site. Off-page SEO refers to actions taken outside your website to improve search SEO Anomaly engine rankings. It builds authority and credibility by showing search engines that others value your content.
