It’s like having an assistant who does all the heavy lifting, so you can focus on making data-driven decisions without getting bogged down by technical details. With this setup, your top ranks will be visually distinct, making it easier to spot trends or exceptional performance at a glance. Conditional formatting can be particularly handy when dealing with large datasets where spotting numbers manually would be like finding a needle in a haystack. Going at it manually as your list of products – and customers – grows becomes harder and harder. With developing machine learning tech, eCommerce automation is a must if you want to compete, and SEO is no different. But, as we mentioned earlier, you don’t want to go overboard with apps, as this can slow your site, which harms Shopify SEO.
- Next, we want to grow our keyword seed into a keyword theme, comprised of many related keywords grouped together.
- Especially my wildly popular free keyword research tool & AI article writer.
- Most Google Maps searches happen on mobile, so a slow or poorly designed website can drive potential customers away before they even step foot in your business.
- These results are then ranked in order of relevance and authority, with the goal of providing the best possible answer to the audience’s query.
- We must carefully observe our app’s performance to make meaningful decisions about increasing organic visibility and optimizing conversion rates.
If appropriate, use secondary keywords (or parts of them) within subheadings. You could target both keywords on the same page and potentially get on Google’s first page for both. Adding keywords to your content is a crucial component of on-page SEO. Look at the high-ranking pages to determine the best content type(s). You can search the keyword yourself and review the first page.
Certain search queries are more likely to generate a featured snippet than others. Research has shown that long-tail keywords generate more featured snippets than short-tail searches. When you know the search intent behind a keyword, you can fine-tune your content to give the searcher (and Google) exactly what they want. You can do this manually by typing them in one by one or importing a file with multiple keywords.
Other related articles
All the results have the same rating of 4.6, but the first place has 2,000 reviews, the second location goes with 761, and the third one has been reviewed 411 times. Now comes prominence, the most difficult and extremely important ranking factor to pin down. Because Google is trying to show users the closest places without making them walk too far to the desired destination. The Vicinity update heavily increased the importance of distance. As you can see on the screenshot below, even a poorly filled-out listing can get into the local pack if it is located close to the searcher.
In other words, writing that’s relevant, engaging, and well-written is your best bet to the top. Schema.org markup is not a ranking factor, but it can help improve your visibility in search results and make your results more clickable. Schema markup is a way of even more specifically telling Google the types of content on your page, which can help it to appear in rich results. There are lots of different types of rich results—articles, breadcrumbs, events, FAQs, how-tos, job postings, FAQs, and more. Now this is most apparent with blog posts, but you can do this for landing pages as well.
What AI Might Do for SEO in the Future
Now that you have everything else in place, let’s talk content marketing. The alt text for images can also be optimized for SEO, but even this needs to fit naturally. If they sound awkward or are difficult to work into the flow, you may want to reevaluate your chosen keywords. Now that you know what pages you’re going to optimize first, let’s decide how we want to name our pages across the entire site. Making sure your store works on mobile is important, since shoppers are buying using their smartphones more and more.
Step 3: Get more reviews
In addition, since the query is so specific to their needs, there are likely less competitors you need to beat out to rank at the top of the SERP. If you SEO Anomaly don’t want to use a dedicated tool, you can always manually check your rankings in Google. This is more tedious and requires a private browser with personalized results disabled. Several SaaS companies provide a robust suite of SEO tools, including a keyword tracker.
Use our tool to pull and analyze SERPs from hundreds of locations. Local results favour the most relevant results for each search. Businesses with complete and accurate information are easier to match with the right searches. For top and absolute top metrics, the advertiser with an Ad Rank of 80 (in the first position within the top ad location) will have 1 impression counting both for top and absolute top. The advertiser with Ad Rank of 50 (in the second position within the top ad location) will have 1 impression on top. This feature gives searchers the option to send a text message to your phone directly from your Google Business Profile.
User-generated content—like customer reviews, photos, and the Q&A section on your Google Business Profile—can also make or break your prominence. If enough people mention your “fantastic brunch” or “24/7 emergency service,” Google may start ranking you higher for those specific terms. Track your keyword rankings over time using Semrush’s Position Tracking tool. Lower-difficulty keywords are terms that attract weaker competition from other sites.
