That does not mean you should cross the line and start doing keyword stuffing. If you cannot have a keyword at the beginning, it’s not the end of the world. On-page SEO is important because it gives search engines several signals to help them understand your content. Barbora works for SEO tool Spotibo as a search engine specialist and marketer, trying to help users to make on-page web analysis easier and faster. Her biggest passion after SEO is traveling and riding a motorcycle.
User Experience & Engagement Implementation Guide
- Instead of using the same keyword over and over again (which could be seen as keyword stuffing), use synonyms and LSI keywords.
- This time, the link to my competitor’s page is part of a big list of resources.
- Tell the tool where the link within the guest post will be pointing.
- For this reason, SEO services are difficult to price without doing some initial research into your market.
It’s no secret that reverse engineering is a GREAT link building strategy. For example, few years ago I partnered with BuzzSumo to create this content marketing study. Which doubles the number of eyeballs, links and social media shares that SEO Anomaly you get.
When pages have similar content, Google can use page experience signals to rank them—but those won’t be drastic ranking changes. What you may want to do instead is to use outbound links to cite your sources. This will help to establish the legitimacy, transparency, and accuracy of your content. In other words, by citing your sources, you’ll be aligning with the E-A-T search quality guidelines. But they do appear on the SERPs (right below the title of the page), so they can impact the click-through rate (CTR).
How to optimize
The folks at Reboot Online ran an experiment to see if external links helped improve rankings. This chapter will show you how to write SEO-friendly title tags and descriptions. Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on. Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content.
What are the different categories of on-page SEO?
When you publish something on your site, you send as many people as you can to your post. This time, I made sure to publish something that someone searching for “SEO campaign” would love. So I just kind of ignored the problem and hoped it would go away. Specifically, journalists looking for stats to include in their articles.
